ARC

ARC

Brand refresh for the Union’s Advice and Representation Centre. They were unhappy with the gloomy appearance of the previous material so I removed all pictures and focused on clarity of message, I kept the light blue that was already associated with the brand as I like the brightness of it and the calming nature of the tone.

For this project I created the new logo, the slogan, business cards, leaflets, templates for the advice guides with unified cover style. Also created the contact and speech bubble icons.