varisty 2020
After a lively Varsity in 2019 it was decided that Brunel University and St Mary’s University would share an overall brand for Varsity going forward. The idea was to focus on the players and fans, rather than any perceived rivalry. The Varsity Code was cooked up and the key points of this were used to inform the brand purpose and values. Both team’s colours and logos would feature equally and photos were chosen that represented the themes within The Varsity Code.
Assets delivered: Two t-shirt designs; advertisements for t-shirts: social media sizes, 1080 x 1920 and 1920 x 1080 digital advertising screens; banners for website homepage and Facebook and Twitter; digital advertising screens promoting the date of varsity and ticket sales.